The Potential of Africa’s Video Game Market – Our Opinion

The Potential of Africa's Video Game Market - Our Opinion


Video games in Africa continue to evolve in parallel with the development of film, television, and technology. But, again, it’s a matter of funds. Most video game producers work with studios to use motion capture technology (mocap) and acoustic technology and often hire writers and actors from the film and film industry.

Africa will become the fastest-growing video game market in the world. Five years ago, the inhabitants of this continent, in general, could afford video games only in computer clubs. Now smartphones open up new prospects not only for gamers but also for developers. As a result, the gaming business in Africa is snowballing. It is important to note that this applies to people who play games and those willing to pay for their development.

And in this context, we are increasingly noticing Africa at world film festivals and television series. African filmmakers are making new strides by launching locally produced original content, including Amazon. Kenya, Nigeria, Uganda, and South Africa are currently the leading video game developers on the African continent. African studios are making new strides by launching local original content on Netflix. Several pieces of local content have been nominated for several global awards, including an Oscar.

Even if socio-economic criteria hinder the consumer market, Africa can use video games as a lever for development. Indeed, this sector requires both real raw materials and artistic and computer talents that are present but not used on the continent. Therefore, an excellent solution and strategy would be to find a game art outsource company that will help create concepts, 3D models, or other essential game attributes.

In the near future, we really hope that African video games will also be in The Game Awards nominee lists or presented in the best releases.

So African gamers and developers can still offer new milestone creations but aim to internationalize their products for better impact.

In this way, African culture will find a new medium of expression and a source of problems to be sublimated and developed because a video game must offer “fantastic and unusual” visions of the cultures that serve as its foundation.

Video Games in Africa – Promising Industry

We have selected 6 African video games for you from this continent, from the very north of Morocco to the Republic of South Africa, where the gaming business is currently at its best. Of course, these six games are only a fraction of the achievements of local developers. If you take the time to search, you will quickly discover that the African region has released many games, usually in mobile versions. These are the games:

●     Toxic Bunny

●     Nairobi X

●     Broforce

●     Aurion: Legacy of the Kori-Odan

●     Rangi

●     Stasis, etc.

The list can be continued for a very long time, but the main thing is to understand that this is not an empty market but rather unique and progressive. The impetus for this will be investments that already reach millions of dollars today, which cannot but rejoice.

These terms demonstrate the market’s untapped potential with rising monetization standards in gaming applications such as paid and subscription games and in-game product purchases.

The Future of Video Games in Africa

Africa is the only region in the world where the youth population is increasing. By 2050, Africa’s youth, that is, people aged 0 to 24, will increase by nearly 50 percent. Africa will have the most significant number of young people. Africa’s youth are critical to the continent’s future regarding mobile devices and gaming in general. Therefore, you won’t have to wait long for a new game in Africa.

In the context of the taste for games, the choice is in synergy with the real entertainment to which they are entitled. Of course, football games have most of their interest, but classic shooters and RPGs should not be forgotten either.

With the development of gaming, the growth of technical support is also associated with high-speed Internet, new gadgets, and updates. All this is the reason for such rapid growth in the number of gamers. Analysts predict that this region can become one of the fastest-growing in the world over time. And this is understandable since there are hundreds of classic retro-style games worldwide, and every year more and more new AAA projects are released that absolutely everyone wants to play.

The hallmark of African gamers is that mobile gaming is the largest platform in terms of audience size in this country, which is what most developers should use. The influx of investment may lead to the launch of new development studios. And local studios will work together more often on games. Some companies are already using this practice.


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